I tested Opinium to see if its research studies are worth your time. It is legit and easy to earn from, but it is only open in the UK and the payout threshold is high. Below is what I found, and which sites I would pick first.
Legit and easy to use, but UK only with a £25 threshold
No qualifying questions and a decent number of surveys. Best as a secondary site for UK residents.
On this page
The short answer
Opinium is legit. It is a market research firm that really pays you to take part in its research studies. There is a decent number of surveys, and you do not have to go through a qualifying process for each one.
But it is only available in the UK and Northern Ireland, and you need £25 before you can withdraw. It is not always accepting new members either. It is good for a little extra cash, not a full-time income, so I see it as a secondary site.
- Convenient payout by direct bank transfer
- A relatively easy way to earn: no qualifying questions
- A decent number of surveys at any given time
- Mobile-friendly dashboard
- Relatively high payout threshold of £25
- No FAQ or Help page
- Only available in the UK and Northern Ireland
- Not always accepting new members
My experience with Opinium
I joined the Opinium panel and answered its research studies. This is what I did myself, and what I did not test.
- First tested
- March 2024Review first published Mar 12, 2024
- Latest retest
- Checked: studies, payout options, support
- Studies available
- A decent numberWhat I saw at any given time
- Survey length
- Usually 10 to 12 questionsMost take less than five minutes
- Payout
- Not shownMy review does not show a cashout
- The registration survey and email confirmation
- The research studies in the member dashboard
- The dashboard on a mobile phone
- The payout options and the support options
- A focus group. I was never invited to one while I was testing the site.
- A payout. My review does not show a cashout from Opinium.
Opinium at a glance
| What it is | Market research firm with a paid research panel |
|---|---|
| Cost to join | Free |
| Ways to earn | Research studies (mostly surveys, sometimes focus groups) and referrals |
| Pay per survey | £0.50 for short surveys, according to the site. Longer studies pay more. |
| Qualifying | None. If a study shows up for you, you already qualify. |
| Referral reward | £0.50 when your referral finishes registering |
| Minimum cashout | £25 |
| Payout methods | Direct bank transfer, vouchers, check by post, or a donation to charity |
| App | No app. The dashboard is mobile-friendly. |
| Who can join | UK and Northern Ireland residents, 18 or older |
| Support | Email only: support@opinium.co.uk. No FAQ or Help page. |
Is Opinium legit and safe?
Yes, Opinium is legit, because it really pays you to take part in its research studies. But that does not automatically make it worth your time. Here is what you should know before you join.
- A high payout threshold
You need at least £25 before you can withdraw. That is relatively high. Because there is a decent number of surveys, you can still reach it, but it takes a while at around £0.50 per short survey.
- Only in the UK, and not always open
Opinium is only available in the UK and Northern Ireland, from age 18. It is also not always accepting new members. If that happens, you have to check back later.
- Little information for panelists
There is no FAQ or Help page. Most of the information on the website is about the company and getting clients. For any question, you have to email support.
- Checks are slow
You can choose to be paid by check. It is sent by postal mail, so it can take a while. Direct bank transfer is the most convenient option.
My takeIn my opinion, Opinium is a decent site to earn extra cash from, as long as you are eligible to join, of course. It offers a simple way to earn, and you can withdraw your earnings conveniently. But set your expectations properly: it is only good for earning a little extra cash. That is why I would say it is best as a secondary site.
Opinium is only open in the UK and has a £25 threshold. The top sites in your country give you more ways to earn.
See the best sites in your countryHow you earn on Opinium
There are 2 ways to earn. Research studies are the main one. Tap one to read more.
Research studiesFrom £0.50 each
Once you are a member of the panel, you log in to the member dashboard to see all the studies you can take part in. Opinium also invites you to surveys by email, so you do not have to log in every time to check.
Most studies are surveys. From time to time, you are also asked to take part in a focus group. If you see a study or get an invite, you already qualify for it. So there is no qualifying process like on most other survey sites.
Most surveys have only around 10 to 12 questions, so you can finish them in less than five minutes. Some surveys take a few days: you answer a set of questions every day, and you get your reward when it is completed. These pay more, because they take more of your time.
I cannot say how the focus groups work, because I was never invited to one while I was testing the site.
Referral program£0.50 per referral
You share your invite link. When someone signs up as a member of the panel through it, you earn £0.50 once they finish registering.
You do not have to meet a certain condition to earn the reward. The downside is that it only pays a small amount, which is not surprising, because it takes very little effort.
How much can you make?
The site says you earn £0.50 for short surveys. Surveys that take longer to finish pay more, and focus groups tend to pay significantly more.
Even though the £25 threshold is relatively high, you will not have a hard time reaching it, because there is a decent number of opportunities at any given time. So you can more or less earn regularly.
Overall, Opinium will not give you a full-time income. But I would still say it has a decent earning potential, mainly because it offers a good number of opportunities to earn.
Payout methods and minimum
| Method | Minimum | Notes |
|---|---|---|
| Direct bank transfer | £25 | The most convenient option, in my opinion |
| Vouchers | £25 | Redeem your earnings for various vouchers |
| Check | £25 | Sent by postal mail, so it can take a while |
| Charity donation | £25 | Donate your earnings to a charity the site supports |
Overall, Opinium’s payment system is relatively straightforward, and I like that it offers direct bank transfer. For more sites with this method, see the top sites that pay via direct bank transfer.
Who can join Opinium?
Opinium is only available in the UK and Northern Ireland, and you must be at least 18 years old. If you live somewhere else, this panel is not for you.
To become a member, you complete the registration survey. It takes less than a couple of minutes. Opinium then emails you a confirmation link. Click it to finish your registration, and you can log in and start earning.
Opinium is not always accepting new members. If that happens, check back at a later time.
Opinium has no app, but the member dashboard is optimized for mobile use, so you can answer surveys on your phone. The dashboard is intuitive, and you will easily figure out how to navigate it.
Opinium alternatives I have tested
| Site | Best for | Min. cashout | My rating |
|---|---|---|---|
| PrizeRebel | Surveys, tasks and offers, with a very low threshold | $5 PayPal; some gift cards from $2 | 4.8 / 5 |
| Prime Opinion | Surveys only, fast payouts | $5 or $10, by country | 4.6 / 5 |
| YouGov | Regular surveys, with an email for every new survey | Varies by country | 4.3 / 5 |
| Prolific | Academic studies with fair pay | £6/$6 | 3.4 / 5 |
| Saros Research | UK focus groups, paid by PayPal or bank transfer | None. Paid after each project. | 3.3 / 5 |
If you are looking for primary ways to earn extra cash, see the top survey and GPT sites in your country. You will find a site you can join wherever you live.
How I scored Opinium
I use the same 100-point system for every platform. See how I test and rate.
Opinium scores 64 out of 100. It works as a secondary site in the UK. For a main site, see these first.
See the best sites in your countryOpinium FAQ
Is Opinium a scam?
No. Opinium is a legit market research firm that pays you to take part in its research studies. But it is only for UK residents, and the payout threshold is £25.
How much does Opinium pay per survey?
The site says £0.50 for short surveys. Longer surveys and focus groups pay more.
What is the minimum payout?
£25.
How does Opinium pay?
By direct bank transfer, vouchers or a check by post. You can also donate your earnings to a charity.
Who can join Opinium?
Residents of the UK and Northern Ireland, aged 18 or older. Opinium is not always accepting new members.
Does Opinium have an app?
No. But the member dashboard is mobile-friendly, so you can answer surveys on your phone.
How do I contact Opinium?
By email at support@opinium.co.uk. There is no FAQ or Help page.
Who tested Opinium for this review
If you have any comments, questions, or experience with Opinium, I would love to hear from you in a comment below.